Media Relations school training courses in Atlanta, GA (public, in-house or online)

In this course, students create news releases, commercial copy, informational packages, synopses and media kits. The course explores methods for maintaining relationships with the media and maintaining a seasonal planning calendar of events and goals. Focus is placed on marketing productions and on learning the methodology of self-marketing for the business world and job market.

By studying industry standard techniques and professional practices in media criticism, news writing, marketing, casting, unions, and contracts, students in this course will explore a variety of writing and editing approaches necessary for clearly communicating ideas and opinions through scholarly criticism, effective news writing techniques and oral adjudication.

This course focuses on the role of the school principal as a catalyst for developing and for maintaining collaborations with families, business and community groups, and the media to support a school’s vision and programs. Candidates analyze the research on school and community relations and its implications for their particular school. They also examine ways of learning about the nature of community resources, interests, and needs; establishing reciprocal relationships; the use of conflict reso...

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