Marketing school training courses in Atlanta, GA (public, in-house or online)

In this course, students create news releases, commercial copy, informational packages, synopses and media kits. The course explores methods for maintaining relationships with the media and maintaining a seasonal planning calendar of events and goals. Focus is placed on marketing productions and on learning the methodology of self-marketing for the business world and job market.

This course explores an expanding area of the fashion industry through a series of interactive projects including but not limited to visual merchandising, fashion advertising and professional practices in the luxury market sector.

This course is designed to develop a framework for understanding the ingredients of effective marketing and the ever-changing environment of the luxury industry, such as globalization, brand images, and the diversity of customer bases and their expectations. Students develop a thorough knowledge of product development, marketing, communication, and management within the network of luxury fashion and fashion related industries.

This course introduces systematic objective research and analysis of information relevant to the identification and solution of problems in marketing. Students are expected to analyze theories of consumer behavior and their application to industrial design and utilize marketing knowledge in their designs.

The fashion marketing and management program prepares students for cross-functional careers in a global marketplace comprised of fashion, business and marketing sectors. With a focus on the business trends of hard and soft line goods, students are prepared to address the demands of an innovative, competitive and changing industry.

The curriculum covers operations, planning, purchasing, advertising, trend forecasting, product promotion, visual design, retailing, sourcing and product develo...

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