Luxury school training courses in Atlanta, GA (public, in-house or online)

This course explores an expanding area of the fashion industry through a series of interactive projects including but not limited to visual merchandising, fashion advertising and professional practices in the luxury market sector.

This course is designed to develop a framework for understanding the ingredients of effective marketing and the ever-changing environment of the luxury industry, such as globalization, brand images, and the diversity of customer bases and their expectations. Students develop a thorough knowledge of product development, marketing, communication, and management within the network of luxury fashion and fashion related industries.

A thorough exploration of supply chain management from the manufacturer’s perspective is presented. Major areas of global sourcing, vendor evaluation, quality assurance, materials resource planning, inventory control, and budget considerations are covered. Students develop a seasonal production plan as a final project.

Through a dynamic curriculum driven by innovation and current trends, luxury and fashion management addresses the various facets of a fast-paced, constantly evolving industry. Students develop analytical and decision-making skills and explore the future role of luxury and fashion management.

Trend-spotting, new marketing strategies, brand management, organizational structures, supply chain management, communication and fashion events are explored in this program. Graduates have a full un...

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In today’s competitive environment, providing superior customer service is not an option, it’s a necessity. You can play a critical role in helping your organization achieve an outstanding service-oriented climate. This session will focus on techniques you can use to achieve a higher level of customer service including how to adopt a customer focused attitude, how to identify and exceed customer expectations, speaking the language of service, and creating and maintaining an image of excellence...

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