Fashion Marketing school training courses in Atlanta, GA (public, in-house or online)

This course explores an expanding area of the fashion industry through a series of interactive projects including but not limited to visual merchandising, fashion advertising and professional practices in the luxury market sector.

The fashion marketing and management program prepares students for cross-functional careers in a global marketplace comprised of fashion, business and marketing sectors. With a focus on the business trends of hard and soft line goods, students are prepared to address the demands of an innovative, competitive and changing industry.

The curriculum covers operations, planning, purchasing, advertising, trend forecasting, product promotion, visual design, retailing, sourcing and product develo...

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This course offers students an overview of marketing, focusing on the role of promotion and marketing communications. Key components of the course include market development, sales promotion, direct response, social networking, and word-of-mouth marketing.

Students study the various elements that comprise a marketing strategy for a wholesale or retail fashion business. A portion of the course specifically addresses the role of visual merchandising in creating a brand image.