Creative Advertising school training courses in Atlanta, GA (public, in-house or online)

This course surveys the written expression and economy of words and thought associated with advertising and creative thinking. Students experience and learn the rudimentary techniques of writing persuasive advertising.

In this fundamental studio course, students learn and practice a set of concepting skills and techniques. Readings, lectures and in-class exercises emphasize creative thinking and specific methods for generating advertising ideas. Students develop proficiency at conceiving numerous, varied and original advertising ideas. Upon successful completion of this course, they have proven processes for idea generation that can be applied in subsequent courses.

Students in this course construct visual and verbal solutions directed toward a defined market niche based on research and analysis of key prospects and competition. Lectures and projects encompass topics and practices necessary for the development and strategic planning of creative solutions.

This studio course addresses new advertising design opportunities extending beyond traditional media. Through a series of lectures, projects and research, students conduct a thorough analysis and application of alternative media such as online, mobile, digital and broadcast design?areas that are expanding due to changes in demographic and cultural tendencies, environmental development and technological advances. Students develop comprehensive media plans that include alternative media in support...

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