Branding school training courses in Atlanta, GA (public, in-house or online)

This course is a comprehensive approach to design and branding for broadcast networks. Students create and pitch concepts, make storyboard presentations, and as the final project, totally re-brand and re-design a network, including creation of a presentation book of their storyboard concepts and an animated montage of their redesign for network.

Through educational seminars emphasizing interaction and exchange of information, students explore common issues that arise when developing a brand. This graduate survey emphasizes teamwork, solid creative solutions and marketing formulas for building a highly developed brand within a product or service category in a specific market segment.

Establishing an employment brand means giving people a reason to apply and to distinguish employment with one company from others. This session focuses on the secrets of establishing, enhancing and maintaining an employment brand.

How You Will Benefit
Migrate traditional marketing activities to your online marketing
Become familiar with the components of online communications programs
Monitor the Web for ’buzz’ about your brand
Implement and measure search engine optimization and paid search techniques
Initiate a measurement and metrics regime to demonstrate the ROI of your e-marketing efforts
Generate interest and buy-in from senior executives and other organizational stakeholders
Wha...

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In the current fragmented entertainment landscape, each film, television show, game, or music product must build its own brand character to differentiate itself from the pack. Executives and producers must use the essential concepts of branding to make sure the elements of the production/content contribute to the brand and don’t work against it.

As the business models for funding projects evolve, it’s clear that direct sponsorships of productions by corporations will increase. Executives...

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