Advertising Management school training courses in Atlanta, GA (public, in-house or online)

This course concentrates on creating an awareness and understanding of global advertising. With the help of case studies, discussions, readings and assignments, students are exposed to marketing strategies employed in a foreign market. Topics covered include creative localization, economy structures, and cultural conditioning that affect communication across geographic and cultural boundaries. Students employ these techniques to produce advertising for a specific global market.

This degree provides graduates the skills and disciplines needed to understand the steps of an effective advertising management process, review the steps of efficient advertising campaign management programs, and analyze the functions performed by the advertising creative in preparing an advertising campaign. Offered in the accelerated cohort-based format, the curriculum is designed to analyze target markets, examine how advertising affects consumer behavior, utilize research in decision-making,...

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