Advertising Design school training courses in Atlanta, GA (public, in-house or online)

This course focuses on the development of a jobseeking portfolio, interviewing skills and other selfpromotion strategies. Students examine, analyze and evaluate the work produced during their course of study for possible redesign. Topics include self-promotion as well as interviewing skills and professional presentation techniques. Students develop a strategic self-promotion plan to target prospective employers.

This course expands upon the fundamentals of design and typography as they relate to the field of advertising. Students explore the use of design principles and typographic communication and how they both influence consumers. Through a series of class projects, students in this course develop the ability to effectively use typographic and design centric solutions in all facets of advertising projects.

The role of typography in the field of advertising design is the focus of this course. Students are trained and encouraged to use typography as a sophisticated tool for expression in marketing communications and to apply typographic design principles in ways that are consistent with brand strategy. A range of contemporary media, from print to digital, is included in coursework and projects. Various typographic design philosophies?from classical to progressive?also are explored.

From magazines and newspapers to billboards and the Web, from point-of-purchase and interactive CDs to television and product placement, advertising is everywhere. It is an industry of ideas that informs, inspires, persuades, and entertains. Advertising is dynamic �it is constantly searching for new ways to reach people through the innovative use of creativity and media. A sharp advertising mind must be able to think like a business marketer and a consumer, an analyst and an artist.

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The Advertising Design Program is designed to prepare students in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising with supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

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