Advertising school training courses in Atlanta, GA (public, in-house or online)

This course explores an expanding area of the fashion industry through a series of interactive projects including but not limited to visual merchandising, fashion advertising and professional practices in the luxury market sector.

This course addresses practical illustration problems encountered in creating advertising art, posters, CD covers, books, packaging and other art forms. Various materials and techniques are explored, and unique approaches to problem solving are encouraged.

Advertising professionals combine skills in design, writing, strategic planning and branding for use in a wide range of media. Their role is to come up with “the big idea�that communicates an advertising message creatively, to reach and influence specific target audiences.

At SCAD, advertising coursework parallels professional practice and often involves real clients. Collaboration with students in writing, illustration, photography, graphic design and other SCAD programs creates a mode...

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This course concentrates on creating an awareness and understanding of global advertising. With the help of case studies, discussions, readings and assignments, students are exposed to marketing strategies employed in a foreign market. Topics covered include creative localization, economy structures, and cultural conditioning that affect communication across geographic and cultural boundaries. Students employ these techniques to produce advertising for a specific global market.

This course focuses on the development of a jobseeking portfolio, interviewing skills and other selfpromotion strategies. Students examine, analyze and evaluate the work produced during their course of study for possible redesign. Topics include self-promotion as well as interviewing skills and professional presentation techniques. Students develop a strategic self-promotion plan to target prospective employers.