Search Engine Marketing school training courses in Athens, GA (public, in-house or online)

In today’s marketplace, sourcing targeted candidates efficiently is a necessity. With over 70% of job seekers utilizing search engines to find jobs, getting the right visibility in major search engines is vital in your recruiting efforts. Join AIRS as we take a look at how to maximize the resources available today to reach targeted candidates by utilizing search engines and developing candidate marketing techniques that really work.
What you’ll learn

How recruiters can leve...

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Our brand new Search Engine Marketing training series has been developed in direct response to the skyrocketing growth of the search engine industry. Search Engine Marketers improve their company’s search engine page rankings. Because of a shortage of qualified personnel in this relatively new field, many Search Engine Marketers receive multiple job offers. This comprehensive program will show students how to create, monitor and maintain successful search engine rankings, integrate technology su...

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I.Search Engine Optimization 101
A.Introduction to SEO
B.Search Engine Basics
C.SEO Requirements Gathering
D.Keyword Research
E.Title and META Tag Creation
F.SEO Copywriting
G.SEO Integration
H.Search Engine and Directory Submission
I.Search Engine Spam
J.SEO Reporting and Conversions
II.Search Engine Optimization 201
A.Overview of SEO
B.Site Architecture
C.Text Content
D.Dynamic Content
E.Graphics
F.Flash and Splash Pages
G.Frames and Tables...

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Optimize both organic and paid search strategies to maximize web traffic, increase conversion rates and decrease the cost of customer acquisition. The second course in USF’s online Master Certificate in Internet Marketing program, Search Engine Marketing & Usability focuses on customer behavior and its implications on website design and search engine marketing (SEM), including search engine optimization (SEO). This eight-week, 100% online course also reveals how the latest rules and regulations ...

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This nationally recognized Search Engine Marketing (SEM) traing course and online certificate program has been developed in direct response to the skyrocketing growth of the search engine industry. This comprehensive program covers all aspects of search engine marketing including; search engine optimization, pay per click marketing and web site copywriting. These are the essential components for understanding this unique and growing career field.

As noted by Jennifer Laycock of Search En...

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