Marketing school training courses in Ann Arbor, MI (public, in-house or online)

To earn a Strategic Marketing Certificate, you must complete the core The Big Picture Program and complete three of the four Strategic Marketing Programs. Additional information can be found in our certificate planner.

The Strategic Marketing Certificate curriculum is designed to provide you with a complete understanding of The Big Picture concept, and a clear roadmap for acquiring the tools you need to build simplified, organic strategic plans that get results. The selected strategic mar...

Full archival course description>>

Supply chains are the central nervous system of a global economy. Effective supply chain leadership and management are keys to success in today’s competitive environment. Michigan’s Supply Chain Management program provides a structured exploration of successful supply chain strategies and practices and methods for implementing them in an organization. Participants explore frameworks for supply chain design and execution and learn concepts in supply chain visibility, supply chain coordi...

Full archival course description>>

Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including appropriate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery and associations that make strategic sense and brand loyalty. It also looks at ways to improve ROI from brand-building, including smart brand extensions and a coherent brand architecture. W...

Full archival course description>>

No matter what other people say, everything comes down to sales. In this three-day intensive workshop, you’ll learn how to develop the chief sales officer position and how to place your sales team firmly in the driver’s seat to generate brand equity, profitability and growth. Let us show you why a strong sales strategy can allow you to compete, grow and—most importantly—make your numbers

Stop wasting your time in brainstorming sessions that go nowhere. This course focuses on how to create value and growth through innovation in new and existing global markets. Participants first learn the skills of systematic inventive thinking and then learn the essential principles of how to successfully apply the tools. Participants revisit the Big Picture and tackle the process of mapping innovation results to Big Picture marketing strategy. From this exercise, students develop a working road...

Full archival course description>>