Marketing Management school training courses in Anchorage, AK (public, in-house or online)

Techniques and strategies for management of marketing in a global environment. The course guides the student through the changing role of marketing management from planning, pricing, promotions, and product and brand management in the domestic environment to distribution and channel strategies in international marketing. The course focuses on developing the correct marketing strategy to match the market opportunity.

This course is a study of marketing from a strategic management perspective. Emphasis is placed on strategic evaluation of internal (marketing mix) and external (competitive, economic, social) forces. Critical evaluation beyond an introductory level is necessary. Ethical issues related to marketing management are an integral part of this course.

This course develops the marketing principles by which products and services are designed to meet customer needs, priced, promoted, and distributed to the end user. The focus is on the application of these marketing principles to a wide range of customers, both internal and external. Topics include new product/service introduction and segmentation and positioning strategy.
Topics and Objectives
Environmental Assessment, Planning, and Auditing
Identify elements of the marketing plan and...

Full archival course description>>

This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization’s objectives.

Students have the opportunity to expand upon the marketing principles and concepts learned in 150 Introduction to Hotel Sales and Marketing. Emphasis is placed on marketing in a multi cultural environment; the key elements of global marketing are covered. Topics include: the development and implementation of marketing plans, the marketing mix, international distribution systems and global marketing management. Textbook purchase required.