Marketing school training courses in Anchorage, AK (public, in-house or online)

Rapid technological change, high investment costs, unique product life cycles, and the central role played by intellectual property all pose strategic marketing challenges to the information and communication sectors. Topics studied include: information society demand drivers, customer value expectations, the global networked society, convergence, patent and copyright issues, and evaluation of competitive strategies.

Fundamental theories, concepts, and techniques of marketing applied to the distinctive properties of health care services. Emphasizes the role of marketing in aligning organizational capacity and health care needs; market analysis and planning; strategic marketing management; tactical marketing mix design; developing and managing new services and systems of delivery.

Covers the various impacts of the expanded use of the Internet on marketing. Includes the effects of Internet characteristics (connectivity, interactivity, and essentially unlimited information capacity, together with non-geographically contained reach) on the function of current marketing media, evaluation of web page design criteria, and the relation of the Internet to other aspects of the Marketing Mix, that is, to physical distribution, product development, and pricing.

Techniques and strategies for management of marketing in a global environment. The course guides the student through the changing role of marketing management from planning, pricing, promotions, and product and brand management in the domestic environment to distribution and channel strategies in international marketing. The course focuses on developing the correct marketing strategy to match the market opportunity.

Audience:
All customer focused employees such as:
Sales Managers/Services Managers
Account Managers/Sales Representatives
Interaction Center Agents
Field Service Representatives
Employees implementing mySAP CRM with prior knowledge of a CRM solution
People interested in getting insight of using SAP´s Customer * Relationship Management Solution to empower Sales, Service, and Marketing.
Goals:
Describe marketing, sales, service, and analytics scenarios in mySAP CRM (Cust...

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