Web school training courses in Alexandria, LA (public, in-house or online)

Writing and editing for Web sites are now core skills for any writer. Get up to speed in a small class with real-world examples designed for this style of writing and editing. This class is for people with little or no online/writing experience. Topics include:
â—?The difference between print and Web writing
â—?What to know before you start writing
â—?How to shorten and summarize text
â—?Building blocks: writing a paragraph for the Web

In this course, participants will learn the four mandatory functional domains that make up an effective, contemporary Web Team. We will also address other approaches to Web site execution, including outsourced Web development and support functions.

Participants will leave the class able to evaluate the completeness of their own Web Team and armed with the knowledge to make recommendations to senior management regarding appropriate staffing and management models to support the creation an...

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The Web is a core function in most organizations, yet few have sufficient operational control of their Web presence, exposing the organization to risk.

Traditionally, organizations managed their Web presence in a largely ad-hoc manner, usually leveraging the expertise of a few Web-savvy resources to maintain basic Web site production, editorial, and transactional control.

This tactical approach to Web management has proven effective to a certain degree, as most organizations have...

Full archival course description>>

If your organization struggles to name the “owner�of your Web site, or politics makes it difficult to implement Web strategies, then you’re suffering from a lack of Web governance.

Over the years, the organizational Web presence has grown organically to such an extent that ad hoc and informal business processes and production guidelines are no longer adequate to manage it. The continued reliance on informal Web management leads to poor quality and exposes organizations to risk and liabi...

Full archival course description>>

This course provides an overview of the steps involved in bringing a Web site to completion and then maintaining it. Participants learn the process and how to determine the resources required for Web site production and maintenance. Steps in the process include:
â—?Planning
â—?Documentation
â—?Staffing
â—?Budgeting
â—?Scheduling
â—?Contract considerations
â—?The human factor
â—?Quality control
â—?Programming