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Marketing school training courses in Alexandria, LA (public, in-house or online) | ||||
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Social Media Overview School: EEI Communications Venue: Alexandria, Columbia, Hunt Valley, Silver Spring Tel.: 410.309.8200 What is going on with the Internet and what exactly IS Web 2.0? Just when you believe you have figured out how the internet works, the entire playing changes. So does the language of the internet. You finally get what HTML stands for and now there are podcasts, blogs, and wikis. What is happening? It’s the Web 2.0 movement, and the world has now become an active participant in the direction of the Internet. This class, led by one of the pioneers of new media, brings you up to speed on the Web 2.... |
Search Engine Optimization (SEO) School: EEI Communications Venue: Alexandria, Columbia, Hunt Valley, Silver Spring Tel.: 410.309.8200 Youve built a Web site, but will anyone visit? Search engine optimization is the key to obtaining visitors for very little cost. In fact, search engine optimization is absolutely vital. This course will teach you how to increase traffic to your site and get your products and services visable on the Web. Topics include: |
Google Analytics School: EEI Communications Venue: Alexandria, Columbia, Hunt Valley, Silver Spring Tel.: 410.309.8200 Is your Web site serving its purpose? To find out, you need to analyze a number of statistics. While those statistics give you raw numbers, Web analytics are like stats on steroids. This course will cover: |
Social Media Marketing School: EEI Communications Venue: Alexandria, Columbia, Hunt Valley, Silver Spring Tel.: 410.309.8200 E-mail is not as effective as it once was as a delivery mechanism for marketing campaigns. Did you know that 20 percent of your messages never make it through, due to spam filters and other factors? In this course youll learn how to successfully reach your customers and prospects—without breaking the CAN-SPAM laws—using an integrated mix of e-mail, RSS feeds, and blogs. Topics include:
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Persuasive Communications in Marketing and Public Relations School: EEI Communications Venue: Alexandria, Columbia, Hunt Valley, Silver Spring Tel.: 410.309.8200 Adapt the techniques of persuasive marketing communications to meet the special needs of your agency or organization. This two-day course takes students through the process of identifying the strengths of a program or project, translating those strengths to end-user benefits, and then developing an approach to communicate it all clearly, concisely and persuasively. This class is highly recommended for beginning to mid-level communications specialists. Topics covered include:
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