Advertising Design school training courses in Albuquerque, NM (public, in-house or online)

Learn the basics of selling your ideas and what lies behind the creation of an advertisement. Knowledge of these basics (including market research, use of color, recognition factors, creative use of words, etc.) allows a designer to create striking and original solutions for any project. Bring to first class: five printed examples of advertising that you think are effective. Equipment and materials cost about $35. A materials list will be available on the first day of class.

The Advertising Design Program is designed to prepare students in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising with supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

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This is an introductory course to the design of advertising for mass media and problem-solving communication. This course focuses on marketing and concept development by analyzing specific client needs. The students will develop headlines based on specific concepts and will integrate art and type to create effective and targeted advertising for both print and electronic media. A brief introduction to typography will be covered as it pertains to this course.