Advertising school training courses in Albuquerque, NM (public, in-house or online)

Learn the basics of selling your ideas and what lies behind the creation of an advertisement. Knowledge of these basics (including market research, use of color, recognition factors, creative use of words, etc.) allows a designer to create striking and original solutions for any project. Bring to first class: five printed examples of advertising that you think are effective. Equipment and materials cost about $35. A materials list will be available on the first day of class.

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest ques...

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The Advertising Design Program is designed to prepare students in the design, creation and implementation of advertising campaigns as well as marketing design. The program examines the graphic, typographic, photographic and audio / video elements of advertising with supportive advertising copy. The development of marketing and advertising campaigns will be covered and the roles of e-commerce, branding, project management, media planning, and consumer behavior will be studied.

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This course introduces students to the rapidly developing world of online ad units. This course will focus on concept development and the execution of rich media in a demo format. Students will utilize briefs, storyboards, and Flash demo techniques to bring their ideas to life.

This course reviews 20th Century advertising history with an emphasis on trends that will affect future advertising. Graduate students study people, agencies, events and campaigns that shaped today’s industry.